Description
Book SynopsisVirtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition. Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes). Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Table of ContentsIntroduction Paul Jordan Andrew Butcher Bristows LLP Argentina Juan Carlos Ojam Berton Moreno Ojam Australia Stephen von Muenster Stephanie Scott von Muenster Legal Austria Alexander Cizek Cizek IP Brazil Otavio Saraiva Padilha Velasco Paula Bezerra de Menezes Soerensen Garcia Canada Jennifer McKenzie Bereskin & Parr Czech Republic Irena Liskova Ladislav Madl Randl Partners Denmark Kenneth Kvistgaard Aaholm Carina Hyldahl Gorrissen Federspiel Finland Mikael Segercrantz Johanna Flythstroem Verna Syrjanen Roschier France Emmanuelle Jardin-Lillo TGS France Avocats Germany Susan Kempe-Muller Latham & Watkins Greece George Moukas George Ballas Vasileios Xynogalas Theodore Konstantakopoulos Ballas, Pelecanos & Associates LPC Hong Kong Charmaine Koo Kelley Loo Deacons Hungary Aniko Keller Szecskay Attorneys at Law Ireland Patricia McGovern DFMG Solicitors Italy Daniela Ampollini Trevisan & Cuonzo Japan Takamitsu Shigetomi Toshiya Furusho Yuki Kuroda Mizuki Kanno Oh-Ebashi LPC & Partners Latvia Sarmis Spilbergs Pauls Anc s Edvijs Zandars Ellex Klavins Mexico Marina Hurtado Cruz Carlos Davila Baker McKenzie Netherlands Roelien van Neck Manon Rieger-Jansen Bird & Bird Norway Ida Gjessing Simen Blaker Strand Gjessing Reimers Poland Ewa Skrzydlo-Tefelska Soltysinski Kawecki & Szle zak Russia Yulia Yarnykh Gowling WLG Spain Monica Esteve Sanz Gomez-Acebo & Pombo Sweden Rebecka Harding Advokatfirman Delphi Switzerland Michael Noth Times Attorneys Barbara Abegg Lenz & Staehelin United Kingdom Paul Jordan Andrew Butcher Bristows LLP United States Melissa Landau Steinman Venable LLP
