Description
Book SynopsisIn this text, the authors argue that because an organization is made up of many different perceptions of reality, there is no single method of influence that is powerful enough to transform an organization. Instead, it suggests leaders must seek multiple points of leverage to promote change.
Trade Review"This book is both a mind-stretcher and a practical guide . . . an important addition to the library of any leader concerned with change." --Richard Beckhard, director, Richard Beckhard Associates and coauthor of Changing the Essence
Table of ContentsPart One: The Challenge of Transformational Change
1. Discontinuous Thinking: The Challenge of Tranformational Change
2. Building a New Consciousness: The Creation of Organizational Reality
3. Practical Dimensions of Transformational Change Phases and Methods
4. The Path of Least Resistance: Working with Multiple Realities
Part Two: Seven Methods of Influence: An Integrated Strategy for Transformational Change
5. Persuasive Communication: Enabling People to Envision a Different Future
6. Participation: Creating a Shared Reality Through Joint Endeavor
7. Expectancy: Using the Power of Self-Fulfilling Prophecy
8. Role Modeling: Showing a Conducive Work Environment
9. Extrinsic Rewards: Reinforcing Behaviors that Support the Transformation
10. Coercion: Using it Legitimately
11. Integrating the Strategies for Maximum Impact
