Description
Book SynopsisIn the new knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law.
Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout draw
Table of Contents
1. Introduction and Nature of IP. 2. Copyright. 3. Confidentiality. 4. Patents. 5. Registered and Unregistered Design. 6. Business goodwill and reputation. 7. Exploitation of IP. 8. Intellectual property Audit [Housekeeping]. 9. IP and employees. 10. What if IP rights are infringed? 11. Competition law and Intellectual property
