Description
Book SynopsisLeading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing.
Table of ContentsIntroduction (Why the Business World Needs Another Buzzword) xiii
Part I The Idea 1
1 Digital New School Meets Profitable Old School 3
New School Gets Schooled (“Thank You, Sir. May I Have Another?”)
2 A Real-Life Yoda on Billion Dollar Businesses 17
3 How Integration Marketing Transformed a Self-Confessed Geek into One of History’s Most Influential People 31
4 Talking the Business Growth Talk 45
The Language of Integration Marketing (Part 1)
Part II The Strategy 55
5 Why Strategic Integration Marketing? 57
Three Magic Words
6 Taking That First Step Forward 67
Creating Your Integration Marketing Growth Strategy
Part III The Mastery 75
7 More Words that Matter 77
The Language of Integration Marketing (Part 2)
8 Minimizing Guesswork, Maximizing Growth 89
Using the Integration Marketing Score
9 Google, Snoop Dogg, and Some Bling-Bling 105
Clever Integration Marketing Tactics Everywhere You Look
Extra Credit 115
10 One More Benefit 117
Integration Marketing as Ecology
Appendix Integration Spottings 125
Index 131
