Integrated Couponing. a Process-Based Framework for in-Store Coupon Promotion Handling in Retail

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Paperback / softback by Axel Winkelmann Short Description:

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Publisher: Logos Verlag Berlin GmbH
Publication Date: 20/10/2006
ISBN13: 9783832513474, 978-3832513474
ISBN10: 3832513477

Number of Pages: 270

Non Fiction , Business, Finance & Law

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