Description

Book Synopsis
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king’s ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.

Integrated Business To Business Marketing: The

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    Order before 4pm tomorrow for delivery by Wed 24 Jun 2026.

    A Paperback / softback by Philip Allott

    2 in stock

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      Publisher: Collective Ink
      Publication Date: 25/03/2022
      ISBN13: 9781789047790, 978-1789047790
      ISBN10: 178904779X
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king’s ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.

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