Description

Book Synopsis

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.

Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.



Table of Contents


Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies

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    A Hardback by Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan

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      View other formats and editions of Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies by Sumesh Singh Dadwal

      Publisher: Springer Nature Switzerland AG
      Publication Date: 22/06/2022
      ISBN13: 9783030978761, 978-3030978761
      ISBN10:

      Description

      Book Synopsis

      Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

      In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.

      Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.



      Table of Contents


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