Description

Book Synopsis
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.

Inspiring Innovation: 75 marketing tales to help

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    £11.69

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    RRP £12.99 – you save £1.30 (10%)

    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Paperback / softback by Giles Lury

    5 in stock

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      Publisher: LID Publishing
      Publication Date: 21/03/2019
      ISBN13: 9781912555055, 978-1912555055
      ISBN10: 1912555050
      Also in:
      Business innovation Sales and marketing

      Description

      Book Synopsis
      The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.

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