Description

Book Synopsis

In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.

Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Inside the Tornado

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    A Paperback / softback by Geoffrey A. Moore

    £12.99

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      Book details

      Publisher HarperCollins Publishers Inc
      Published 20 March 2011
      ISBN-13 9780060745813
      978-0060745813
      ISBN-10 0060745819

      Description

      Book Synopsis

      In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.

      Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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