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Book Synopsis
Before the launch of Home Box Office in 1972, the TV industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. This is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry.

Inside the Rise of HBO A Personal History of the

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    A Paperback by Bill Mesce Jr

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      Publisher: McFarland and Company, Inc.
      Publication Date: 7/10/2015 12:00:00 AM
      ISBN13: 9780786497867, 978-0786497867
      ISBN10: 0786497866

      Description

      Book Synopsis
      Before the launch of Home Box Office in 1972, the TV industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. This is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry.

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