Description
Book SynopsisThe inside-the-box approach can reveal key opportunities for innovation that are hiding in plain sight (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to think outside the boxto brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but its a problem-specific solution that does nothing to engender creative thinking more generally.
Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking
inside the box, working in ones familiar world to create new ideas independent of specific problems. SITs techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders.
Inside the Box shows ho
