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Book Synopsis

Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.

Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.

Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.

Innovations and Challenges in Social Media

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    £36.99

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    Order before 4pm tomorrow for delivery by Wed 29 Jul 2026.

    A Paperback by Michele Zappavigna

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      Publisher: Taylor & Francis
      Publication Date: Publication Date: 12/27/2024
      ISBN13: 9781032190570, 978-1032190570
      ISBN10: 1032190574
      Also in:
      Dictionaries, Reference & Language Language: history and general works

      Description

      Book Synopsis

      Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.

      Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.

      Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.

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