Description

Book Synopsis

Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.

Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.

Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.

Innovations and Challenges in Social Media

    Product form

    A Paperback by Michele Zappavigna

    £36.99

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    Order before 4pm today for delivery by Thu 3 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 12/27/2024
      ISBN-13 9781032190570
      978-1032190570
      ISBN-10 1032190574
      Also in:
      Dictionaries, Reference & Language Language: history and general works

      Description

      Book Synopsis

      Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.

      Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.

      Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.

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