Description
Book SynopsisThe first edition of Innovation Renaissance was published just before the onset of COVID-19, begging the question: can innovation stand the test of a truly global crisis, such as the pandemic? The answer, as author John Ettlie finds in this revised and updated second edition, is a resounding YES! Built around the central narrative of the development of the vaccines to combat hospitalization for COVID-19 and its mutations, this second edition of Innovation Renaissance acquires new focus and relevance to the post-pandemic world in which we live.
Starting by defining innovation and the theories that have arisen surrounding it, Ettlie considers individual creativity and innovativeness, radical innovation, new products, new services, process innovation, information technology and Artificial Intelligence (AI). There is special emphasis on neglected topics such as the dark side of the innovation processâthe unintended consequences of new ventures. Finally, the last chap
