Description

Book Synopsis

Innovation is the means by which organizations survive and thrive in uncertain and turbulent conditions. Technological change, globalization, and changing patterns of consumption are compounding the complex and rapidly changing circumstances in which organizations operate. The average tenure of a Fortune 500 company has dropped from 40 to 15 years. One half of all USA start-ups go out of business before their fourth year. Innovation the successful application of new ideas allows organizations to understand, respond to, and lead the changes needed to endure and succeed in such environments. Innovation is what connects knowledge with economic action.

Innovation does not happen automatically: it has to be managed. We now have a substantial body of robust literature that explains why innovation needs to be managed, what is to be done and how it is to be done. The emphasis is on robust' - ie high-quality theoretical and empirical - research because innovation is an area re

Innovation Management

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    By Mark Dodgson

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      Publisher: Taylor & Francis Ltd
      Publication Date: 3/17/2016
      ISBN13: 9781138859234, 978-1138859234
      ISBN10: 1138859230
      Also in:
      Business innovation

      Description

      Book Synopsis

      Innovation is the means by which organizations survive and thrive in uncertain and turbulent conditions. Technological change, globalization, and changing patterns of consumption are compounding the complex and rapidly changing circumstances in which organizations operate. The average tenure of a Fortune 500 company has dropped from 40 to 15 years. One half of all USA start-ups go out of business before their fourth year. Innovation the successful application of new ideas allows organizations to understand, respond to, and lead the changes needed to endure and succeed in such environments. Innovation is what connects knowledge with economic action.

      Innovation does not happen automatically: it has to be managed. We now have a substantial body of robust literature that explains why innovation needs to be managed, what is to be done and how it is to be done. The emphasis is on robust' - ie high-quality theoretical and empirical - research because innovation is an area re

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