Description

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

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Hardback by Kurt Gaubinger , Michael Rabl

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Short Description:

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of... Read more

    Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
    Publication Date: 25/09/2014
    ISBN13: 9783642543753, 978-3642543753
    ISBN10: 3642543758

    Number of Pages: 327

    Non Fiction , Business, Finance & Law

    Description

    Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

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