Description

Book Synopsis
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Table of Contents
Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.

Innovation and Product Management: A Holistic and

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    £64.99

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    A Hardback by Kurt Gaubinger, Michael Rabl, Scott Swan

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      Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
      Publication Date: Publication Date: 25/09/2014
      ISBN13: 9783642543753, 978-3642543753
      ISBN10: 3642543758
      Also in:
      Business innovation Management of specific areas Sales and marketing

      Description

      Book Synopsis
      Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

      Table of Contents
      Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.

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