Innovation and Marketing in the Video Game Industry Avoiding the Performance Trap

Name: Innovation and Marketing in the Video Game Industry Avoiding the Performance Trap
Brand: Taylor & Francis Ltd
SKU: 9780566091674
Price: 128.25 GBP
Availability: InStock

Product form

£128.25

Includes FREE delivery

RRP £135.00 – you save £6.75 (5%)

Order before 4pm today for delivery by Wed 8 Jul 2026.

A Hardback by David Wesley, Gloria Barczak

15 in stock

Trusted by thousands of customers. See 2,385+ Customer Reviews

View other formats and editions of Innovation and Marketing in the Video Game Industry Avoiding the Performance Trap by David Wesley

Publisher: Taylor & Francis Ltd
Publication Date: 28/06/2010
ISBN13: 9780566091674, 978-0566091674
ISBN10:

Also in:
Design and llustration Research and development management Sales and marketing management