Description

Book Synopsis
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.

This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

Table of Contents

1. External Environment of an SME: From Determinism to Strategic Innovation.
2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.
3. Innovation and Creative Slack in SMEs.
4. Innovation and Social Construction of a New Idea in SMEs.

Innovation and Creativity in SMEs: Challenges,

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    A Hardback by Claudine Gay, Berangere L. Szostak

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      Book details

      Publisher ISTE Ltd and John Wiley & Sons Inc
      Published 16 August 2019
      ISBN-13 9781786303172
      978-1786303172
      ISBN-10 1786303175

      Description

      Book Synopsis
      In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.

      This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

      Table of Contents

      1. External Environment of an SME: From Determinism to Strategic Innovation.
      2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.
      3. Innovation and Creative Slack in SMEs.
      4. Innovation and Social Construction of a New Idea in SMEs.

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