Description

Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and services that go beyond the standard practices of their international counterparts, based on original and inventive managerial characteristics. Such success stories outline a new model of management and innovation for companies in the digital era.

The African innovations that have emerged over the past ten years are directly linked to a managerial model that perfectly meets the demands of the digital era. These new organizations indicate that good managerial practices and innovation models also come from the Global South and no longer exclusively from the East Coast of the United States. Understanding these dynamics is of great theoretical and practical interest for the many companies struggling to seize the opportunities for growth in Africa.

Innovation and Agility in the Digital Age: Africa, the World's Laboratories of Tomorrow

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Hardback by Soufyane Frimousse

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Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and... Read more

    Publisher: ISTE Ltd and John Wiley & Sons Inc
    Publication Date: 26/02/2019
    ISBN13: 9781786304049, 978-1786304049
    ISBN10: 178630404X

    Number of Pages: 178

    Non Fiction

    Description

    Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and services that go beyond the standard practices of their international counterparts, based on original and inventive managerial characteristics. Such success stories outline a new model of management and innovation for companies in the digital era.

    The African innovations that have emerged over the past ten years are directly linked to a managerial model that perfectly meets the demands of the digital era. These new organizations indicate that good managerial practices and innovation models also come from the Global South and no longer exclusively from the East Coast of the United States. Understanding these dynamics is of great theoretical and practical interest for the many companies struggling to seize the opportunities for growth in Africa.

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