Innen beginnen: Von der internen Kommunikation zum Internal Branding

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Paperback / softback by Karin Krobath , Holger Schmidt Short Description:

In vielen Branchen können echte Wettbewerbsvorteile nur noch über das Verhalten der Mitarbeiter erzielt werden. „Internal Branding“, das das markenorientierte... Read more

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Publisher: Gabler
Publication Date: 27/10/2009
ISBN13: 9783834916785, 978-3834916785
ISBN10: 3834916781

Number of Pages: 224

Non Fiction , Business, Finance & Law