Description

Book Synopsis
. Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.

Trade Review
"A book that combines detailed technical and theoretical information, statistics and a fair degree of common--sense writing." ---- Winning Business, September 2000

Table of Contents
1. Customer Masters are Information masters

2. Masquerade of a Hidden malaise

3. Mass-Market Customer Information Legacy

4. Litmus Test for Customer Information

5. Historical Approaches for Customer Information Initiatives

6. Seven Elements of Customer Information Competency

7. Rewards of Customer Information mastery

8. Relative Information Mastery by Industry

9. Customer masters in the 21st Century

Conclusion

Information Masters Secrets of the Customer Race

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    £37.99

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    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Hardback by J McKean

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Information Masters Secrets of the Customer Race by J McKean

      Publisher: John Wiley & Sons
      Publication Date: 13/04/1999
      ISBN13: 9780471988014, 978-0471988014
      ISBN10:

      Description

      Book Synopsis
      . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.

      Trade Review
      "A book that combines detailed technical and theoretical information, statistics and a fair degree of common--sense writing." ---- Winning Business, September 2000

      Table of Contents
      1. Customer Masters are Information masters

      2. Masquerade of a Hidden malaise

      3. Mass-Market Customer Information Legacy

      4. Litmus Test for Customer Information

      5. Historical Approaches for Customer Information Initiatives

      6. Seven Elements of Customer Information Competency

      7. Rewards of Customer Information mastery

      8. Relative Information Mastery by Industry

      9. Customer masters in the 21st Century

      Conclusion

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