Description

Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.

Influencers: Who are they? Where do you find them? And how do they light the fire?

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£26.96

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Paperback / softback by Carole Lamarque

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Short Description:

Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But... Read more

    Publisher: Lannoo Publishers
    Publication Date: 27/06/2018
    ISBN13: 9789401452168, 978-9401452168
    ISBN10: 9401452164

    Number of Pages: 280

    Non Fiction , Business, Finance & Law

    Description

    Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.

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