Description

Book Synopsis
Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.

Trade Review
"Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match."

Influencers: Who are they? Where do you find

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    £23.96

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    RRP £29.95 – you save £5.99 (20%)

    Order before 4pm tomorrow for delivery by Fri 14 Aug 2026.

    A Paperback / softback by Carole Lamarque

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      View other formats and editions of Influencers: Who are they? Where do you find by Carole Lamarque

      Publisher: Lannoo Publishers
      Publication Date: Publication Date: 27/06/2018
      ISBN13: 9789401452168, 978-9401452168
      ISBN10: 9401452164

      Description

      Book Synopsis
      Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.

      Trade Review
      "Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match."

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