Description

Book Synopsis
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Influencer Marketing

    Product form

    £40.16

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Wed 10 Jun 2026.

    A Paperback by Joyce Costello

    1 in stock


      View other formats and editions of Influencer Marketing by Joyce Costello

      Publisher: Taylor & Francis Ltd
      Publication Date: 1/12/2025
      ISBN13: 9781032562223, 978-1032562223
      ISBN10: 1032562226
      Also in:
      Business, Finance & Law Advertising

      Description

      Book Synopsis
      Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account