Description

Book Synopsis
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Influencer Marketing

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    A Paperback by Joyce Costello

    £41.92

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    Order before 4pm today for delivery by Wed 9 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1 December 2025
      ISBN-13 9781032562223
      978-1032562223
      ISBN-10 1032562226
      Also in:
      Business, Finance & Law Advertising

      Description

      Book Synopsis
      Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

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