Description

Book Synopsis
The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth-century designers.

Industrial Strength Design: How Brooks Stevens Shaped Your World is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer should be a businessman, an engineer, and a stylist, in that order, Stevens created thousands of ingenious and beautiful designs for industrial and household products—including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. (There's nothing more aerodynamic than a wiener, he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase planned obsolescence, defining it as instilling in the buyer the desire to own somet

Industrial Strength Design How Brooks Stevens

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    A Paperback / softback by Glenn Adamson, David Gordon, John Heskett

    10 in stock

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      Publisher: MIT Press Ltd
      Publication Date: 14/01/2005
      ISBN13: 9780262511865, 978-0262511865
      ISBN10: 026251186X
      Also in:
      Individual artists, art monographs Individual designers

      Description

      Book Synopsis
      The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth-century designers.

      Industrial Strength Design: How Brooks Stevens Shaped Your World is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer should be a businessman, an engineer, and a stylist, in that order, Stevens created thousands of ingenious and beautiful designs for industrial and household products—including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. (There's nothing more aerodynamic than a wiener, he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase planned obsolescence, defining it as instilling in the buyer the desire to own somet

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