Description
Book SynopsisFashion in India is distinctly unique, in its aesthetics, systems, designers and influences.
Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India’s long historical contribution to global fashion to the emergence of today’s vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written,
Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
Trade Review[This] is an excellent entry-level book to the subject. * Costume *
At its heart,
Indian Fashion’s narrative emphasizes the role of dress in the promotion of national identity, culture and tradition, and also in the embodiment of personal identity, resistance and modernity. In doing so, it establishes India as a unique global powerhouse, where luxury, couture, craft and casual are conspicuously consumed, mixed and matched to articulate a distinctly modern – yet also distinctly Indian – style identity. * Fashion, Society & Popular Culture *
Table of ContentsChapter 1: Introduction: Indian Fashion Chapter 2: A Brief History of Dress, Difference and Fashion Change in India Chapter 3: Contemporary Fashion Practice in Urban India Chapter 4: Reel to Real Life: Re-Fashioning India from Bollywood to Street Chapter 5:
Desi-Chic: The Image and Ideals of Fashion in Indian Magazines Chapter 6:
Darzi to "Designer": Crafting Couture and High-Fashion for India Chapter 7: Conclusion: "Wrapping it Up" Bibliography Index
