Description
Book SynopsisAfrica is seen as the next large growth economy, but with this potential comes concerns about exploitation from outside interests. Based on the real-world experiences of Demi Samande, award-winning entrepreneur, this book provides a toolkit for aspirational and savvy African entrepreneurs, as well as insights for responsible investors to seize the opportunity and to help transform the African economy for the benefit of Africa.
As a practical guide, the book will inspire a new generation of entrepreneurs to tackle the challenges of doing business and the steps to creating sustainable, successful companies, both large and small. It features interviews with entrepreneurs who are already having success, as well as business executives, artists and creatives who are inspiring the transformation of African business from within and from overseas. Demiâs own story, which she draws upon to illustrate how to build a successful business from scratch, starts in a London flat and traces th
