Description
Book SynopsisPlain speaking has never held Peter Hargreaves back. In this candid and outspoken book, the multi-millionaire founder of investment company Hargreaves Lansdown tells the story behind its extraordinary success and gives his forthright views on what it takes to be successful as an entrepreneur and as an investor. Starting from his spare bedroom with a single phone and borrowed office equipment, Peter and his business partner Stephen Lansdown set out to build a business that would consciously be different from that of all their competitors. They have held fast to their unconventional ways ever since, regularly turning the company's strategy and business model upside down in their relentless effort to give their clients the best information, the best prices and the best service. Widely recognised as the number one firm in their business, Hargreaves Lansdown was floated on the London stock market in 2007, valued at GBP800 million. In For A Penny is a must read for anyone who wants to understand how the investment business works, what's wrong with conventional management wisdom and what's right about the true meaning of entrepreneurship.
Trade Review"Unaffected, down to earth, supremely practical and blessedly free of business school drivel" - Drayton Bird "In for a Penny is both an adventure story and a primer on how to grow a business from scratch. Every chapter is laced with humorous anecdotes and valuable business lessons." - from the preface by Jim Slater "I have long been an admirer of the very successful firm that Peter Hargreaves has built up through hard work, very high standards and exceptional vision." - Anthony Bolton, President of Investment, Fidelity International
Table of ContentsAuthor's Note Preface By Jim Slater Prologue: The Little Man in Times Square PART ONE: The Making of a Business The Bake House and Beyond The Money's in the Post Enter the Rochdale Cowboy Where are the Customers' Yachts? The Crash of '87 and Other Headaches Fighting the PEP Wars The Tesco of the Retail Investment World Fearlessly to Market PART TWO: What I Have Learned (So Far) Finding Your Customers Making Your Organisation Work Making Sense of Investment Epilogue: The Simple Pleasures in Life Acknowledgements
