Description

Book Synopsis
Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

Trade Review
"This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political journalists, and political junkies of all sorts." - Ann Crigler, University of Southern California"

In Defense of Negativity

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    A Paperback / softback by John G. Geer

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      Publisher: The University of Chicago Press
      Publication Date: 01/03/2006
      ISBN13: 9780226284996, 978-0226284996
      ISBN10: 0226284999
      Also in:
      Political campaigning and advertising

      Description

      Book Synopsis
      Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

      Trade Review
      "This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political journalists, and political junkies of all sorts." - Ann Crigler, University of Southern California"

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