Description

Book Synopsis
Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

Trade Review
"This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political journalists, and political junkies of all sorts." - Ann Crigler, University of Southern California"

In Defense of Negativity

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Order before 4pm today for delivery by Tue 23 Dec 2025.

A Paperback / softback by John G. Geer

15 in stock


    View other formats and editions of In Defense of Negativity by John G. Geer

    Publisher: The University of Chicago Press
    Publication Date: 01/03/2006
    ISBN13: 9780226284996, 978-0226284996
    ISBN10: 0226284999
    Also in:
    Political campaigning and advertising

    Description

    Book Synopsis
    Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

    Trade Review
    "This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political journalists, and political junkies of all sorts." - Ann Crigler, University of Southern California"

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