Description
Book SynopsisFiona Talbot runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for
Personnel Today, British Airways and CCF magazine, she is the author of the
Better Business English series, published by Kogan Page.
Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com
Trade Review"Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique." * Elite Business Magazine *
"The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance." * People Management magazine *
"A useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders,
'Improve Your Global Business English' is strongly recommended for business and language collections." * The Midwest Book Review, The Library Bookwatch *
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Writing English for global business;
- Chapter - 02: Why do we write in business?;
- Chapter - 03: Deciding your business writing objectives in the digital age;
- Chapter - 04: Common challenges in business English in a global workplace;
- Chapter - 05: How does writing in a global economy affect us all?;
- Chapter - 06: Writing e-mails;
- Chapter - 07: Making an impact;
- Chapter - 08: Using the global word power skills guide;
- Chapter - 09: Report writing;
- Chapter - 10: Writing agendas, notes and minutes of meetings;
- Chapter - 11: Personal and company promotion in the digital age;
- Chapter - 12: Using word power skills with social networking media;
- Chapter - 13: Quality matters;
- Chapter - 14: Writing tips for everyday business;
- Chapter - 15: The kaleidoscope effect – further perspectives for global business English
