Description

Book Synopsis
This text traces the historically changing image of non-white people in British advertising during the colonial period. It reveals the historical and production context of many advertising icons and also develops a detailed textual analysis of the images.

Table of Contents

Acknowledgements
List of Illustrations
1. Advertising and colonial discourse
2. Soap advertising, the trader as civiliser and the scramble for Africa
3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
4. Tea advertising and its ideological support for vertical control over production
5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
6. Corporate advertising, decolonisation and the transition to neo-colonialism
7. Conclusion
Bibliography
Index

Imperial Persuaders

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    A Paperback by Dr Anandi Ramamurthy

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      Publisher: Manchester University Press
      Publication Date: Publication Date: 8/21/2003 12:00:00 AM
      ISBN13: 9780719063794, 978-0719063794
      ISBN10: 0719063795

      Description

      Book Synopsis
      This text traces the historically changing image of non-white people in British advertising during the colonial period. It reveals the historical and production context of many advertising icons and also develops a detailed textual analysis of the images.

      Table of Contents

      Acknowledgements
      List of Illustrations
      1. Advertising and colonial discourse
      2. Soap advertising, the trader as civiliser and the scramble for Africa
      3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
      4. Tea advertising and its ideological support for vertical control over production
      5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
      6. Corporate advertising, decolonisation and the transition to neo-colonialism
      7. Conclusion
      Bibliography
      Index

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