Description
Book SynopsisThis text traces the historically changing image of non-white people in British advertising during the colonial period. It reveals the historical and production context of many advertising icons and also develops a detailed textual analysis of the images.
Table of ContentsAcknowledgements
List of Illustrations
1. Advertising and colonial discourse
2. Soap advertising, the trader as civiliser and the scramble for Africa
3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
4. Tea advertising and its ideological support for vertical control over production
5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
6. Corporate advertising, decolonisation and the transition to neo-colonialism
7. Conclusion
Bibliography
Index
