Description

Book Synopsis
In parallel with the recent trend towards conducting ever more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance and increasing the number of reminder calls to pre-interview payments, cash incentives, charitable donations, and the chance to win lottery prizes.

Impact of Incentives & Interview Methods on

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    A Paperback / softback by Jens Bonke, Peter Fallesen

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      View other formats and editions of Impact of Incentives & Interview Methods on by Jens Bonke

      Publisher: University Press of Southern Denmark
      Publication Date: 07/01/2010
      ISBN13: 9788790199210, 978-8790199210
      ISBN10: 8790199219
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      In parallel with the recent trend towards conducting ever more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance and increasing the number of reminder calls to pre-interview payments, cash incentives, charitable donations, and the chance to win lottery prizes.

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