Description
Book SynopsisA look at how the modern woman was envisioned in postrevolutionary Mexican popular culture and how she figured in contestations over Mexican national identity.
Trade Review“This interesting volume approaches a very important topic: the changes in visual culture relating to middle- and upper-class women in Mexico during the years immediately following the violence of the Mexican revolution. . . . [T]his introduction to the topic of changing visual culture related to women in a time of political, economic, and social change is well conceived and fascinating.” - Linda B. Hall,
The Americas“With
Imagining la Chica Moderna, Joanne Hershfield has made another important contribution to our understanding of popular culture in post-revolutionary Mexico.” - Stephanie Mitchell,
Social History“Joanne Hershfield’s intriguing monograph,
Imagining la Chica Moderna reminds readers of an era following the 1910-1920 Mexican revolution in which multiple cultural experiments emerged. . . .
Imaging La Chica Moderna is as insightful as it is suggestive.” - Marjorie Becker,
Journal of Social History“Richly illustrated, this book provides a smart, engaging and accessible study of Mexican modernity through the lens of popular visual culture.” - Freya Schiwy,
Bulletin of Latin American Research“[A] detailed and comprehensive study.” - Georgina Jimenez,
Latin American Review of Books
“[S]everal aspects of Hershfield’s study recommend it for classroom use. . . . [She] writes clearly, carefully avoids jargon and cumbersome theoretical digressions, and assumes no prior knowledge of Mexican history. Her book might be productively used in any class that seeks to explore the relationship between visual culture and social life.” - Jocelyn Olcott,
American Historical Review“
Imagining la Chica Moderna is an engaging book that both demonstrates the role of gender in fashioning the Mexican nation and underscores the primacy of popular culture in that enterprise.”—
Ann Marie Stock, editor of
Framing Latin American Cinema: Contemporary Critical Perspectives“Joanne Hershfield’s book will become an essential reference guide for unpacking
la chica moderna as a central trope of postrevolutionary Mexican society. By demonstrating the ways that ‘the modern girl’ was simultaneously cosmopolitan and native, Hershfield makes sense of the seemingly out-of-place phenomenon of the ‘Mexican flapper’ and her multiple meanings within the project of Mexican nationhood.”—
Eric Zolov, author of
Refried Elvis: The Rise of the Mexican Counterculture“[A] detailed and comprehensive study.” -- Georgina Jimenez * Latin American Review of Books *
“[S]everal aspects of Hershfield’s study recommend it for classroom use. . . . [She] writes clearly, carefully avoids jargon and cumbersome theoretical digressions, and assumes no prior knowledge of Mexican history. Her book might be productively used in any class that seeks to explore the relationship between visual culture and social life.” -- Jocelyn Olcott * American Historical Review *
“Joanne Hershfield’s intriguing monograph,
Imagining la Chica Moderna reminds readers of an era following the 1910-1920 Mexican revolution in which multiple cultural experiments emerged. . . .
Imaging La Chica Moderna is as insightful as it is suggestive.” -- Marjorie Becker * Journal of Social History *
“Richly illustrated, this book provides a smart, engaging and accessible study of Mexican modernity through the lens of popular visual culture.” -- Freya Schiwy * Bulletin of Latin American Research *
“This interesting volume approaches a very important topic: the changes in visual culture relating to middle- and upper-class women in Mexico during the years immediately following the violence of the Mexican revolution. . . . [T]his introduction to the topic of changing visual culture related to women in a time of political, economic, and social change is well conceived and fascinating.” -- Linda B. Hall * The Americas *
“With
Imagining la Chica Moderna, Joanne Hershfield has made another important contribution to our understanding of popular culture in post-revolutionary Mexico.” -- Stephanie Mitchell * Social History *
Table of ContentsIllustrations ix
Acknowledgments xiii
Introduction 3
1. Visualizing the New Nation 21
2.
En México como en París: Fashioning
la Chica Moderna 44
3. Domesticating
la Chica Moderna 73
4. Picturing Working Women 102
5.
La Moda Mexicana: Exotic Women 127
Conclusion. Imagining "Real" Mexican Women 156
Notes 163
Bibliography 173
Index 195
