Description
Book SynopsisTrade ReviewInternational approval is one of the basic conditions for the success of political action. The language and the communication analysis employed during the Bush and Obama presidencies collected in this volume provide with great rigor and clarity the European point of view. In particular, the specific reference to the Spanish, Portuguese, and above all Islamic perceptions amplifies the positive interest towards this book. -- Maurizio Vernassa, Univerity of Pisa
Table of ContentsIntroduction Chapter 1: Political Elites, Public Opinion, and Image Management: George W. Bush and Barack Obama Campaigns, and Administrations Chapter 2: The Construction of George W. Bush Administration’s Image: A Content Analysis of his Speeches Chapter 3: The Image of Barack Obama and his Administration in the Spanish Press Chapter 4: The Image of Barack Obama and of his Administration in the International Media: The Case of Portuguese Media Chapter 5: The Bush and Obama Administrations Seen by Islamists Chapter 6: American Nuclear Strategy: The International Image and Public Opinion’s Management Chapter 7:Presidential Speech-Making and Leadership Images in Times of Crisis: Bush vs. Obama
