Description
Book Synopsis***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***
So you have a great idea... but you’re not an entrepreneur, right? Wrong! Every entrepreneur started with the same fears, doubts and anxieties that you have right now. The difference between them and you? Nothing more than the next choice you make.
Ignite will take you step by step through the process, turning that small spark into a flaming success. This simple, easy-to-read guide will walk you through what may seem today like an impossible journey. From business planning to balancing wellbeing and hectic life schedules, this book breaks down the seemingly impossible journey into small manageable steps that you can cover over a matter of weeks, months or even years.
You can use the helpful reflections tool to note your thoughts as you go along so even if you come back to the journey at a later date you can pick up right where you left off!
Jo Richardson has over 20 years’ experience as a HR professional coaching and mentoring women in business. She has supported female entrepreneurs and small business owners to break through barriers and overcome personal and professional challenges.
Trade ReviewThere are business books out there that will provide you a structure from the beginning towards the main objective and this book belongs to a slightly different category. You will learn how to develop your business idea with a focus on mindfulness. Peace of mind is something that is not in focus but should be. Sometimes we come to this aspect of business growth when we are burning out and it may be too late. I think it is important to read this book for young entrepreneurs in the first place.
* NetGalley *
I only had to read the first chapter and I was hooked. Ignite literally ignited a fire under me and got me putting pencil to the paper in organizing my ideas, deciding what I wanted to embark on first, and how to properly get the ball rolling. By the end of this book, you will have a plan ready to go, no more doubting yourself, you did all the work and Jo Richardson provided a great resource to constantly revisit to make sure you continue your path. A great read, it was motivating and inspiring.
* NetGalley *
Table of ContentsTable of Contents
Introduction
Reflections
1. Intention - What do I want to do?
Clarifying your Intention
Balancing Reflection and Action
Vision
Values
Brand
Limiting Beliefs
2.Motivation & Mind - Why do I want to do this?
Passion and Purpose - finding the ‘Why?’
Mindful Motivations
The Conscious Consumer
Motivation and Discipline
Adaptability
Mastering your Mind
Mindset
Mindfulness
Optimal Performance - Body and Mind
3.Planning & Focus – How, Where and When?
The How?
Managing time
Knowing your Energies
Balancing Mind and Motion
Meditation and Mindfulness
The Where?
Creative space
The When!
Launching - Is Timing Everything?
4.Support Systems - Who will help me?
Friends, Family and Familiarity
Find Your Tribe
The Power of Proximity
Feedback
Expertise - Build, Borrow or Buy?
5.Know your Business - How will I grow my expertise?
Empowerment for growth
Budgeting for beginners
Budgeting basics
5 stages of business
Seed stage budgeting
Business model basics
From Seed to growth
Business continuity planning
6. Pitch Perfect Preparation - How do I sell my idea?
Know your customer
Know the market
What is a pitch?
What’s in it for them?
The Long Game
Pitch Perfect
7. Success, Setbacks and ‘Failure’ - How can I plan for uncertainty?
Success - What are my measures of success?
Setbacks - How will I navigate obstacles?
Setbacks and ‘Failures’
Adaptability over Resilience
Framing Setbacks - Internal v External
Avoiding Stress and Burnout
Diversify Solutions
Gratitude and Perspective
Conclusion
