Description
Book SynopsisDuring economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
Table of ContentsIntroduction v
Chapter 1 Four Responses to Economic Contractions 1
Chapter 2 Power Base Reactivation 23
Chapter 3 Past Client Reactivation 33
Chapter 4 The Most Effective Call to Advance and Conquer 45
Chapter 5 Converting the Unsold 57
Chapter 6 Multiply through Existing Clients 71
Chapter 7 Delivering at “Wow” Levels 81
Chapter 8 The Importance of Price 89
Chapter 9 Activate Second Sale to Boost Profits 97
Chapter 10 The Value-Added Proposition 105
Chapter 11 Act Hungry 113
Chapter 12 Expand Acceptable Client Profile 121
Chapter 13 Effective Marketing Campaigns 127
Chapter 14 Repackaging for Increased Profits 137
Chapter 15 The Power Schedule to Advance and Conquer 147
Chapter 16 An Advance-and-Conquer Attitude 161
Chapter 17 Your Freedom Financial Plan 175
Chapter 18 The Most Important Skill Needed to Advance and Conquer 185
Chapter 19 The Unreasonable Attitude 199
Conclusion How to Guarantee Your Position 209
Afterword 215
Glossary 219
Index 249
