Description

Nancy Leong reveals how powerful people and institutions use diversity to their own advantage and how the rest of us can respondand do better. Why do people accused of racism defend themselves by pointing to their black friends? Why do men accused of sexism inevitably talk about how they love their wife and daughters? Why do colleges and corporations alike photoshop people of color into their websites and promotional materials? And why do companies selling everything from cereal to sneakers go out of their way to include a token woman or person of color in their advertisements?In this groundbreaking book, Nancy Leong coins the term identity capitalist to label the powerful insiders who eke out social and economic value from people of color, women, LGBTQ people, the poor, and other outgroups. Leong deftly uncovers the rules that govern a system in which all Americans must survive: the identity marketplace. She contends that the national preoccupation with diversity has, counterintuiti

Identity Capitalists

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Paperback by Nancy Leong

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Nancy Leong reveals how powerful people and institutions use diversity to their own advantage and how the rest of us... Read more

    Publisher: Stanford University Press
    Publication Date: 8/6/2024
    ISBN13: 9781503640153, 978-1503640153
    ISBN10: 1503640159

    Non Fiction , Politics, Philosophy & Society

    Description

    Nancy Leong reveals how powerful people and institutions use diversity to their own advantage and how the rest of us can respondand do better. Why do people accused of racism defend themselves by pointing to their black friends? Why do men accused of sexism inevitably talk about how they love their wife and daughters? Why do colleges and corporations alike photoshop people of color into their websites and promotional materials? And why do companies selling everything from cereal to sneakers go out of their way to include a token woman or person of color in their advertisements?In this groundbreaking book, Nancy Leong coins the term identity capitalist to label the powerful insiders who eke out social and economic value from people of color, women, LGBTQ people, the poor, and other outgroups. Leong deftly uncovers the rules that govern a system in which all Americans must survive: the identity marketplace. She contends that the national preoccupation with diversity has, counterintuiti

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