Description
Book SynopsisA smart and witty take on strategy . . . an essential business topic
Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines strategy the same way. But they don''t. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.
- An open and visual book that defines the most over-used (and least understood) business term: strategy
- Author is the co-founder of Insight Labs
- Produced in a wry style, this book offers a witty, inventive take on a common business problem
At a time when business in general is groping i
Trade Review
a witty, simply designed, illustrated book that goes straight to the heart of the issue It is produced in a wry style and offers an inventive take on a common management problem .this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls (Public Net, April 2013)
Table of Contents
Foreword xi
Acknowledgments xiii
I Have a Strategy (No You Don’t) 1
Principal Sources 213
The Author 215
