Description

Book Synopsis

1. My Life as a Humanist.- 2. Humanism and Responsible Leadership in Times of Polycrisis.- 3. Beyond 2024- Sociological and Socio-Economic Developments.- 4. Humanistic Management into Practice: What Should a Humanistic Manager do?.- 5. The Genesis and Framework of Human to Human (H2H) Marketing.- 6. Design Thinking: Mindset, Method and Toolbox.- 7. Service-Dominant Logic: Theoretical Foundations and Directions.- 8. Implications of Humanistic Marketing.- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices.- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management.- 11. Upstream and Downstream Participation in the Bologna City Branding.- 12. Human to Human (H2H) Marketing: The Pharma Perspective.- 13. Medtronic and Human to Human (H2H) Marketing Applied.- 14. Humanistic Management in Action: The Ultradent Case.

Humanism in Marketing

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    A Hardback by Philip Kotler

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      Publisher: Palgrave Macmillan
      Publication Date: Publication Date: 26/10/2024
      ISBN13: 9783031671548, 978-3031671548
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      1. My Life as a Humanist.- 2. Humanism and Responsible Leadership in Times of Polycrisis.- 3. Beyond 2024- Sociological and Socio-Economic Developments.- 4. Humanistic Management into Practice: What Should a Humanistic Manager do?.- 5. The Genesis and Framework of Human to Human (H2H) Marketing.- 6. Design Thinking: Mindset, Method and Toolbox.- 7. Service-Dominant Logic: Theoretical Foundations and Directions.- 8. Implications of Humanistic Marketing.- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices.- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management.- 11. Upstream and Downstream Participation in the Bologna City Branding.- 12. Human to Human (H2H) Marketing: The Pharma Perspective.- 13. Medtronic and Human to Human (H2H) Marketing Applied.- 14. Humanistic Management in Action: The Ultradent Case.

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