Description
Book SynopsisWhy Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox's new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance.
Trade Review‘The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business.' (ChangingPeople.co.uk, April 2010). ‘…clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best…' (Women Mean Business, June 2010).
Table of ContentsDedication.
Foreword.
Acknowledgements.
Introduction.
Part I: Audit.
Chapter 1: What’s the Balance?
Chapter 2: What Do Others Do?
Chapter 3: What Do We Say?
Part II: Awareness.
Chapter 4: Why Should Business Care?
Chapter 5: Leading Gender Bilingual.
Chapter 6: Working Gender Bilingual.
Chapter 7: The Action Plan.
Part III: Alignment.
Chapter 8: Training.
Chapter 9: Talent.
Chapter 10: Markets.
Part IV: Sustain.
Chapter 11: Communicating.
Chapter 12: Measuring.
Chapter 13: Rewarding.
Conclusion.
Notes.
Bibliography.
Index.
