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Book Synopsis
In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture.

Judging by all the hoopla surrounding business plans, you''d think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.

In How to Write a Great Business Plan, William A. Sahlman shows

How to Write a Great Business Plan

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    A Paperback by William A. Sahlman

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      Publisher: Harvard Business Review Press
      Publication Date: Publication Date: 1/1/2008 12:03:00 AM
      ISBN13: 9781422121429, 978-1422121429
      ISBN10: 1422121429

      Description

      Book Synopsis
      In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture.

      Judging by all the hoopla surrounding business plans, you''d think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

      Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.

      In How to Write a Great Business Plan, William A. Sahlman shows

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