Description

Book Synopsis
Calling upon his skillful performance techniques and business background, Joel Bauer proposes unique methods and principles for pursuading anyone, whether the reader is trying to win a raise or rouse a workforce, trying to pursue one person or a thousand.

Table of Contents

Acknowledgments xi

1 Draw in the Listener 1

2 Change the Moment 13

3 The Transformation Mechanism 22

4 The Body Metaphor 40

5 The Paper Metaphor 53

6 The Quick Pitch Opening 66

7 The Quick Pitch Body 78

8 The Slogan Pitch 90

9 Convince with Samples 101

10 The Power of Free 112

11 The Power of Gifts 125

12 Solid Proof 133

13 Dynamic Clarity 150

14 Be Distinct 159

15 Overcome Resistance 176

16 The Look 186

17 The Platform Pitch 197

18 The Mechanism Emergency Kit 213

Index 233

About the Authors 241

How to Persuade People Who Dont Want to be

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    A Hardback by Joel Bauer, Mark Levy

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      View other formats and editions of How to Persuade People Who Dont Want to be by Joel Bauer

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 02/07/2004
      ISBN13: 9780471647973, 978-0471647973
      ISBN10: 0471647977

      Description

      Book Synopsis
      Calling upon his skillful performance techniques and business background, Joel Bauer proposes unique methods and principles for pursuading anyone, whether the reader is trying to win a raise or rouse a workforce, trying to pursue one person or a thousand.

      Table of Contents

      Acknowledgments xi

      1 Draw in the Listener 1

      2 Change the Moment 13

      3 The Transformation Mechanism 22

      4 The Body Metaphor 40

      5 The Paper Metaphor 53

      6 The Quick Pitch Opening 66

      7 The Quick Pitch Body 78

      8 The Slogan Pitch 90

      9 Convince with Samples 101

      10 The Power of Free 112

      11 The Power of Gifts 125

      12 Solid Proof 133

      13 Dynamic Clarity 150

      14 Be Distinct 159

      15 Overcome Resistance 176

      16 The Look 186

      17 The Platform Pitch 197

      18 The Mechanism Emergency Kit 213

      Index 233

      About the Authors 241

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