Description

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

How to Market Your Book: A book marketing manual for both self-published and traditionally published authors

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£8.22

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Paperback / softback by Lynn Morrison

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Short Description:

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author... Read more

    Publisher: Fairlight Books
    Publication Date: 01/08/2020
    ISBN13: 9781912054442, 978-1912054442
    ISBN10: 1912054442

    Number of Pages: 144

    Description

    These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

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