Description

Book Synopsis
These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

Trade Review
'So, you've written and published... now what? You read this manual! It's a fantastic resource for anyone looking to get their writing in front of more people. Morrison turns the overwhelming task of marketing into bite-size tips and tutorials that anyone can implement' —Stephanie Jankowski, author of 'Schooled'

How to Market Your Book: A book marketing manual

    Product form

    A Paperback / softback by Lynn Morrison

    £7.59

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    RRP £7.99 – you save £0.40 (5%)

    Order before 4pm today for delivery by Wed 2 Sep 2026.

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      Book details

      Publisher Fairlight Books
      Published 1 August 2020
      ISBN-13 9781912054442
      978-1912054442
      ISBN-10 1912054442
      Also in:
      Business, Finance & Law Publishing and book trade Sales and marketing Health & Wellbeing Advice on careers and achieving success

      Description

      Book Synopsis
      These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

      Trade Review
      'So, you've written and published... now what? You read this manual! It's a fantastic resource for anyone looking to get their writing in front of more people. Morrison turns the overwhelming task of marketing into bite-size tips and tutorials that anyone can implement' —Stephanie Jankowski, author of 'Schooled'

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