Description
Book SynopsisThis unique book discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Björkstén, who successfully built a local consulting business with over 100 employees, and Anders Hägglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major industrial multinational. The book provides widely applicable advice based on experiences from different industries, including but not limited to those of the authors.Most books about business in China belong to one of two categories: autobiographical “success stories” or academic treatises. Managing in China goes beyond these genres to provide highly relevant, practical advice and checklists, as well as concrete and illustrative examples from the authors' own experience. Managing in China succinctly explains how historical, cultural and social factors influence today's Chinese business environment, and how managers should take this into account in day-to-day operations.The book focuses on managing in a rapid-growth environment, but also provides advice on how to ensure sustainable operations and profitability in mature industries or a temporary downturn.
Table of ContentsManaging a Business in China; Understanding China; The Wild East; Similarities and Differences Between Business in China and Other Markets; Key Concepts of Chinese Business Culture; The Language Challenge; Qualities of the Expatriate Manager; Company Setup; Successful Recruiting of Local Employees; Creating and Developing the Corporate Culture; Business Focus; Distribution and Sales; Successful Execution; Communicating with the Home Organization; Marketing to China; Managing in a Downturn.
