Description
Book SynopsisA book that will challenge, delight and encourage in equal measure, this uncompromising book bemoans the madness of poor donor stewardship that besets the charitable sector and sets to put it right. A no nonsense book and refreshing look at achieving the real worth of charitable donors. Mining the depths of his extensive knowledge from 30 years of fundraising campaigns and giving countless examples of good and bad, Pidgeon, author and world renowned public speaker, describes the highs and lows of minor donor fundraising and decries the crass attitude of many non-fundraising colleagues to these essential donors. Fundraisers' attitudes to their donors will be changed forever.
Trade Review'Tough, opinionated and just plain right. Pidgeon has raised millions for some of the world's largest fundraising charities and he hasn't always done that by being nice.' Professor Adrian Sargeant, Director of the Centre for Sustainable Philanthropy, Plymouth University 'Stephen Pidgeon's book is a high octane-fuelled read of the highest order. If reading this book doesn't make you shout 'Yes, yes, yes' on one page and snort with outrage on the next, I will be very surprised.' Joe Saxton, Driver of Ideas at nfpSynergy
Table of Contents1. Why should you be reading this? 2. Getting the supporter experience right 3. What builds supporter loyalty 4. Six more simple things for good Stewardship 5. Finding your Fundraising Proposition 6. All you need to know about charity brands 7. A happier state, within the power of fundraisers to create 8. Finding the creative expression for your charity 9. The ultimate goal, a legacy gift 10. The next ten years - Community 11. It's time I stopped
