Description
Book SynopsisNow more than ever, it''s critical for mental health professionalsto find new ways to succeed in today''s competitive marketplace.Written by health niche marketing specialists Linda Lawless andJean Wright, this book provides step-by-step guidelines to getreferrals by building and leveraging relationships with otherprofessionals, community leaders, and the media.
You''ll find out how to develop three primary skills that areessential to weaving a sustainable practice:
* How to interact with and relate to the local community andregion. From setting up community forums to creating discussiongroups, you''ll discover new ways to gain clients in yourarea.
* How to work with managed care organizations and professionalassociations. Find out how to help your practice grow by takingadvantage of the services provided by other professionals andorganizations.
* How to network with the World Wide Web community. Learn whichsites to visit and how to best reach potential clients.
Table of ContentsBuilding Blocks for Success.
Strategic Niche Marketing.
Strategies for Getting Referrals from Physicians.
Strategies for Getting Referrals from Attorneys.
Strategies for Getting Referrals from Religious Leaders.
Strategic Marketing with Educators and the EducationalCommunity.
Strategic Marketing to Managed Care Organizations.
Strategies for Marketing to Mental Health and ComplementaryHealthcare Professionals.
The Community Connection.
Index.
