Description
Book SynopsisA complete guide to succeeding in today''s burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You''ll learn:
* How to select a marketable subject and test market any seminarfor about $1,000 or less
* How to develop a dynamic program and effective programmaterials
* How to create a powerful, registration producing marketingstrategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketingto increase sales
* How to evaluate and choose
Table of ContentsHow to Select Seminar Topics That Sell.
Marketing and Promotion.
How to Design and Write Promotional Materials That GetResults.
Single Program Brochures vs.
Seminar Catalogs.
How to Select and Rent Mailing Lists.
When to Mail Seminar and Workshop Promotions.
The Capture Ratio: Calculating Expected Direct MailResponse.
Promoting Seminars with Advertisements.
Where and When to Hold Seminars and Workshops.
Selecting Hotels and Conference Facilities.
Pricing Your Program.
Added Profits: Successful Back-of-the-Room Selling.
Promoter, Presenter, and Participant.
The Winning Program.
Conclusion.
Index.
