Description
Book SynopsisThrough a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures.
Trade Review‘In an era of rapid change and profound disruption, learning how to learn, learning how to ask the right questions, and then how to methodically answer them, is the single most valuable skill and one that has been overlooked for too long. This book is an invaluable manual for those wanting to stay with a complex question until it’s solved (rather than just living with it) and a great piece of advocacy for why remaining curious and teachable is good for business.’ -- Dr. Leda Glyptis, author of Bankers Like Us, 10x Banking, UK
Table of ContentsContents: Preface 1. Introduction to How to Design and Develop a Business Research Project 2. Turtle template 3. The Head of the Turtle: research orientation and strategy 4. Body of knowledge 5. Leg 1: 5C framework 6. Leg 2: conceptual model 7. Leg 3: operationalization 8. Leg 4: research designs and methods 9. Tail: ethics and challenges 10. Data collection 11. Data analysis 12. Reporting and academic writing 13. Looking back to move forward Index
