Description

Book Synopsis
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer.

Table of Contents
Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.

How to Conduct Your Own Survey

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Order before 4pm today for delivery by Wed 21 Jan 2026.

A Hardback by Priscilla Salant, Don A. Dillman

15 in stock


    View other formats and editions of How to Conduct Your Own Survey by Priscilla Salant

    Publisher: John Wiley & Sons Inc
    Publication Date: 13/12/1994
    ISBN13: 9780471012672, 978-0471012672
    ISBN10: 047101267X
    Also in:
    Business and Management Data science and analysis

    Description

    Book Synopsis
    A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer.

    Table of Contents
    Practical Surveys.

    Cornerstones of a Quality Survey.

    Deciding What Information You Need.

    Choosing a Survey Method.

    When and How to Select a Sample.

    Writing Good Questions.

    Questionnaire Design.

    Setting Your Survey in Motion and Getting It Done.

    From Questionnaires to Survey Results.

    Reporting Survey Results.

    Advice, Resources, and Maintaining Perspective.

    References.

    Index.

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