Description

Book Synopsis
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer.

Table of Contents
Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.

How to Conduct Your Own Survey

    Product form

    A Hardback by Priscilla Salant, Don A. Dillman

    £34.00

    Includes FREE delivery

    RRP £42.50 – you save £8.50 (20%)

    Order before 4pm tomorrow for delivery by Tue 15 Sep 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of How to Conduct Your Own Survey by Priscilla Salant

      Book details

      Publisher John Wiley & Sons Inc
      Published 13 December 1994
      ISBN-13 9780471012672
      978-0471012672
      ISBN-10 047101267X
      Also in:
      Data science and analysis

      Description

      Book Synopsis
      A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer.

      Table of Contents
      Practical Surveys.

      Cornerstones of a Quality Survey.

      Deciding What Information You Need.

      Choosing a Survey Method.

      When and How to Select a Sample.

      Writing Good Questions.

      Questionnaire Design.

      Setting Your Survey in Motion and Getting It Done.

      From Questionnaires to Survey Results.

      Reporting Survey Results.

      Advice, Resources, and Maintaining Perspective.

      References.

      Index.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account