Description

Book Synopsis
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer.

Table of Contents
Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.

How to Conduct Your Own Survey

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    A Hardback by Priscilla Salant, Don A. Dillman

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      View other formats and editions of How to Conduct Your Own Survey by Priscilla Salant

      Publisher: John Wiley & Sons Inc
      Publication Date: 13/12/1994
      ISBN13: 9780471012672, 978-0471012672
      ISBN10: 047101267X
      Also in:
      Data science and analysis

      Description

      Book Synopsis
      A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer.

      Table of Contents
      Practical Surveys.

      Cornerstones of a Quality Survey.

      Deciding What Information You Need.

      Choosing a Survey Method.

      When and How to Select a Sample.

      Writing Good Questions.

      Questionnaire Design.

      Setting Your Survey in Motion and Getting It Done.

      From Questionnaires to Survey Results.

      Reporting Survey Results.

      Advice, Resources, and Maintaining Perspective.

      References.

      Index.

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