Description

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

How to Buy A Gorilla: The ultimate guide to selecting, paying and working with agencies for more powerful advertising

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Paperback / softback by David Meikle

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How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their... Read more

    Publisher: LID Publishing
    Publication Date: 21/03/2019
    ISBN13: 9781912555314, 978-1912555314
    ISBN10: 191255531X

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

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