Description

Book Synopsis
How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

How to Buy A Gorilla: The ultimate guide to

    Product form

    £14.44

    Includes FREE delivery

    RRP £16.99 – you save £2.55 (15%)

    Order before 4pm today for delivery by Sat 4 Jul 2026.

    A Paperback / softback by David Meikle

    5 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of How to Buy A Gorilla: The ultimate guide to by David Meikle

      Publisher: LID Publishing
      Publication Date: 21/03/2019
      ISBN13: 9781912555314, 978-1912555314
      ISBN10: 191255531X
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account