Description
Book SynopsisAccording to conventional morality, either a business manager maximizes profits and compromises on morality, or sacrifices profits in order to remain moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to managers who want to be both profitable and moral.
Trade ReviewBB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral. -- John A. Allison, President and CEO, Cato Institute
Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism). . . . Professor Woiceshyn presents an ethics that’s good for you and good for business, with no sacrifice. . . . This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book. -- Carl B. Barney, Chairman and CEO, CollegeAmerica and Independence University
Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing . . . why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. -- Andrew Bernstein, author of The Capitalist Manifesto: The Historic, Economic and Philosophic Case for Laissez-Faire
Table of Contents Introduction: How to Be Profitable and Moral Which Ethics? • Overview Values as End Goals, Principles as Road Maps The Necessity of Pursuing Objective Values: An Issue of Life and Death • The Necessity of Guiding Principles: Why Acting on the Spur of the Moment Is Harmful • Rational Moral Principles Are Contextual—But Not Relative Why Egoism? The Principle of Self-Interest • Human Nature as the Gauge of Value • Why Happiness Cannot Be the Standard of Value Rationality as the Primary Virtue Thinking as the Main Means of Survival—and of Being Moral • The Virtue of Rationality in Business • What Rationality Requires in Thinking and in Action • The Role of Emotions • Guarding against Irrationality • Applying Rationality Productiveness Material and Spiritual Benefits of Productiveness • Productive Work Requires Thinking and Action • What about Rest and Retirement? • Guarding against “Unproductiveness” • Applying Productiveness Honesty Why Is Honesty Egoistic? • Honesty in Thinking and Action • Guarding against Dishonesty • Applying Honesty Justice Justice in Thinking • Justice in Action • Justice as Contextual • Justice as Trade • Guarding against Injustice • Applying Justice Independence Relevance of Independence in Business • Independence in Thinking • Independence in Action • Guarding against Second-Handedness • Applying Independence Integrity Relevance of Integrity in Business • Integrity in Thinking and Action • How to Guard against Failures of Integrity• Applying Integrity Pride Relevance of Pride in Business • Pride in Thinking and Action • Pride as Contextual • Humility as Anti-Virtue and How to Guard against It • Applying Pride Common Misconceptions about Egoism Selfishness (and Greed) • Charity • Conflicts of Interest The Social Context of Business: Capitalism, Rights, Government and the Current Reality Production, Trade and Their Proper Social Context: Capitalism • Individual Rights • Initiation of Physical Force as Evil • The Role of Government • The Current Reality How to Pursue Rational Self-Interest in a Mixed Economy Defending Business to Create a More Pro-Business Environment • Running a Business and Resolving Moral Dilemmas Objectively Conclusion Bibliography Index
