Description
Book SynopsisTrade Review“Entrepreneurship is a key engine of the modern economy. This book is the essential guide for the founders of the future who want to get started and build the enduring businesses of tomorrow.” -- Tony Blair * Executive Chairman of the Institute for Global Change, and former Prime Minister of Great Britain and Northern Ireland *
‘Alice and Matt have created the ideal handbook for anyone considering founding a company. It provides both strategic advice on building toward a mission and purpose, plus pragmatic advice on the first 100 days. Essential reading for anyone experimenting with ideas and co-founding teams.’ -- Sara Clemens * Former COO, Twitch *
‘In this book, Alice and Matt explain how they’ve been helping some of the world’s most ambitious and talented people start companies for the last 10 years. It’s a great overview of the founding journey.’ -- Tom Blomfield * Founder, Monzo *
‘Alice and Matt have helped hundreds of founders build companies and this book distils everything they’ve learned. It’s a great starting point for any aspiring entrepreneur!’ -- Taavet Hinrikus * Founder, Wise *
Table of ContentsForeword Introduction
PART 1: The Founder Mindset 1: What makes a great founder 2: The myths that stop founders 3: What causes failure and how to avoid it 4: Cultivating the mindset of a founder
PART 2: The Founding Process 5: Three and a half rules for ambitious founders 6: Understand your edge 7: How to use your edge 8: Choosing your co-founder 9: Working with your co-founder and testing the team 10: Getting to founder/idea fit 11: Customer Development – finding out your customer’s secrets
PART 3: Growing and Scaling 12: An introduction to startup financing 13: How to raise money 14: Preparing for the road ahead 15: Building culture 16: What happens next? Bibliography Acknowledgements Index
